LCG Senior Social Media Manager Hillary Trussell and CEO Elana Leoni break down everything education marketers need to know right now: from federal budget cuts and district layoffs to the impact of AI, shifting conversations in key education topics, and tightening sales cycles.

Katie Test Davis discusses harnessing the power of narrative, identifying relatable characters and core stories, and brighter worlds blossoming from small details.

Dan O’Reilly discusses how marketing and sales teams can move beyond silos and tension to achieve true alignment through shared goals, open communication, and data-driven collaboration in the EdTech space.

Bert Bower shares insights on building a sustainable EdTech company while staying true to teacher-focused values.

Mary Beth Hertz shares her inspiring journey in EdTech, unpacks the transformative power of experiential learning, and offers actionable insights for educators and EdTech professionals.

Amos Fodchuk discusses how a systems-level approach can transform K-12 education by fostering collaboration among stakeholders, building literacy around emerging technologies like Generative AI, and addressing critical issues such as equity, policy development, and educator wellness.

Hall Davidson discusses building teacher communities, integrating technology, and leveraging AI to revolutionize education in this insightful podcast episode.

Monica Milligan discusses the importance of whole student education, integrating life skills, and how EdTech can support student growth.

Shelby Danks discusses the critical role of professional development and implementation in EdTech success. She explores best practices for product adoption, strategies for effective implementation, and how EdTech companies can better support educators in K-12 education.

Mary Beth Hertz explores the role of generative AI in education. She breaks down the benefits, challenges, and ethical questions surrounding AI in classrooms.

Thor Prichard, President & CEO at Clarity Innovations, discusses the importance of designing EdTech products with learning outcomes in mind, the challenges of creating effective EdTech products, and the UX/UI non-negotiables from an educator’s point of view.

Lawrence Korchnak get into busting some common EdTech marketing myths, and explain some of the nuances to marketing to an education audience, including some of the pitfalls that marketers without an education background might not catch.

Kristina Ishmael reflects on her unique journey within education and EdTech, and opens up about what the one thing that’s helped guide her throughout it all. She also gives feedback on what EdTech vendors should and should not do when partnering with school districts and what EdTech excites her the most. 

Ian McCullough delves into the intricacies of the EdTech buying cycle, exploring its metaphors and nuances that help make sense of the process.

Dr. Robert Dillon discusses the crucial role of redesigning learning spaces in education, emphasizing that it's far more than just updating bulletin boards. He delves into the significant impact of classroom design on student engagement, sense of belonging, and overall well-being.

Shawn McCusker shares insights on EdTech trends, separating hype from reality, and how he, in leadership positions, selects and prioritizes technology for educational impact.

Tatum Moser talks about practical ways to leverage SEO in your daily marketing and content efforts; specifically, we talk about tips on improving your SEO health score by conducting keyword research, optimizing user experience, and using some cool SEO tools.

Ilana Kurizki walks us through so many valuable things within communications and marketing, such as how you make the case for comms, what role should it play internally and externally, and best practices like how to integrate it within the entire company.

Lawrence Korchnak guides us through the unique challenges of a go-to-market strategy in the EdTech Industry, including how to plan a go-to-market strategy, including defining success, backward planning, and prioritizing marketing channels.